Pierre Lacroix
Advisor

Pierre Lacroix enters his 19th season with the Avalanche/Nordiques franchise and his first as an advisor.  He spent the past 18 years overseeing the franchise as the club’s General Manager from 1994-95 to 2005-06 and also team President from 1996-97 to 2012-13.

In 12 seasons as General Manager, Lacroix built the foundation of one of the finest decades of any team in NHL and major league sports history.  His resume speaks for itself: an NHL record nine consecutive division titles; six appearances in the Western Conference Finals; two Presidents’ Trophies (1996-97, 2000-01); two Western Conference Championships (1996, 2001) and two Stanley Cup Championships (1996, 2001).  

Lacroix was named General Manager of the Quebec Nordiques on May 24, 1994. Under his leadership, the organization compiled a record of 473-259-106-30, the NHL’s second highest winning percentage in that span (.623).  In fact, only six other franchises in the four major sports (out of a total of 122 teams) posted a higher winning percentage than the Nordiques/Avalanche during that time frame.

The Avalanche enjoyed a home sellout streak of 487 games from 1995 to 2006, the longest recorded streak in NHL history.  Colorado participated in a league-high 26 playoff series from 1996 to 2006, winning 18 of those series (also a league best).  Avalanche/Nordiques players captured 15 individual NHL Awards under Lacroix.  In recognition of his achievements, Pierre was inducted into the Colorado Sports Hall of Fame on April 8, 2008.

Prior to joining the Nordiques, Lacroix spent 21 years as a player agent for the agency he founded, JANDEC, Inc.

Off the ice, Lacroix’s drive for the organization to be involved in community and charitable endeavors spawned the Colorado Avalanche Charity Fund (CACF), which was recognized nationally for its contributions to the Denver area.  The CACF distributed more than $11 million to Colorado charities from 1995-2006.  Included was Lacroix’s inspired “Legacy Project,” which celebrated the 10-year anniversary of the Avalanche in Denver by distributing $1 million in grants to 10 Denver charities in one night.

A native of Montreal, Quebec, Pierre and his wife, Colombe, have two sons, Martin and Eric, and three grandchildren, Max, Mia and Ty.